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AT&T and Verizon Slash Their Prices in an All-Out Price War

If you thought AT&T and Verizon weren’t at war already, today will change your mind. In an effort to undercut each other, both networks have dropped the prices of their unlimited voice plans, including the unlimited plans of iPhone owners (but with a caveat).

Verizon was the first to strike. Earlier today they revealed a new set of nationwide plans for unlimited talk and text. An Unlimited Talk plan now costs $69.99, a full $29 cheaper per month. Unlimited Talk and Text now costs $89.99. Family plans and low-end data plans have also been overhauled (the $19.99 3G data package no longer exists). These new prices will not impact existing customers unless they change their plans (which requires no contract extension or penalty).

It didn’t take long for AT&T to respond, though. It just announced its own price cuts, matching the price of Verizon’s unlimited voice plan ($69.99) and unlimited talk and text ($89.99). The iPhone, labeled by AT&T as a smartphone, costs $99.99 for unlimited voice and data, while texting plans remain unchanged ($20 for unlimited). And just like Verizon, AT&T customers can switch to these new plans, starting on Monday, without penalty or contract extension.